Talking about GIFs and the internet kind of seriously on magazines.
But whereas the GIF is created and posted without attribution, Vines are very much the opposite, according to Eppink: “The very ethos of the GIF is that they’re immediately released into the commons, but Vines are very ‘authored’ and ‘owned’ in nearly every sense of those words. This reflects the moment that the two formats were created in.
The web was a techno-utopian paradise when the GIF was first created, and the behavior that we evolved around GIFs reflects the early ethos of the web: sharing, learning, generosity. Now, the web is a place for wild speculation and get-rich-quick VCs [venture capitalists] and identity-making/performing, and that’s all pretty clearly reflected in Vine.”
The interview we did with printmag is up online.
Check it out!
From One Happy Picture